Privacy & Cookie Policy
1. Introduction
At Martin Johnson Opticians, we are committed to protecting your privacy and ensuring that your personal information is handled safely, securely, and in accordance with UK GDPR and relevant healthcare regulations. This combined Privacy & Cookie Policy explains how we collect, use, store, and protect your information when you use our services or visit our website.
2. Personal Information We Collect
To provide you with safe and effective eye care, we collect the following types of information:
- Basic personal details such as your name, date of birth, address, and telephone number
- Clinical and medical information relating to your eye health, general health, and medical history
- Communication preferences (e.g., SMS, email, telephone, or post)
This information allows us to deliver personalised care and maintain accurate clinical records.
3. How We Use Your Information
We use your information to:
- Provide and manage your eye care
- Contact you with appointment reminders, updates, and queries
- Maintain accurate clinical records as required by professional and legal standards
- Process referrals to authorised third‑party healthcare providers when necessary
We do not use your information for marketing without your explicit consent.
4. Storing and Sharing Your Information
Your information is securely stored within our optical practice management software, Xeyex.
We may share relevant information with authorised third parties such as:
- Hospitals
- Ophthalmology services
- Your GP
- NHS referral pathways
This is only done when necessary for your care.
We retain your information only for as long as required to provide our services and meet legal and regulatory obligations.
5. Your Rights
Under data protection law, you have the right to:
- Access the information we hold about you
- Request corrections to inaccurate information
- Request deletion of your personal information where appropriate
- Request restrictions on how your information is used
- Choose how we contact you (SMS, email, telephone, or post)
We will respond to all requests promptly and in line with legal requirements.
6. Cookie Policy
What Are Cookies?
Cookies are small text files placed on your device when you visit our website. They help the site function correctly, improve your browsing experience, and allow us to understand how visitors use our website.
Types of Cookies We Use
- Essential Cookies — Required for the website to operate. These enable core features such as page navigation and secure access.
- Performance Cookies — Help us understand how visitors use the site so we can improve content and usability.
- Functional Cookies — Allow the website to remember your preferences to enhance your experience.
- Analytics Cookies — Collect anonymous data about how visitors interact with the website to help us improve performance.
We do not use advertising or tracking cookies.
Third‑Party Cookies
Some cookies may be set by third‑party services embedded on our website, such as:
- Analytics tools
- Map/location services
- Appointment booking widgets
These providers may set their own cookies. We recommend reviewing their privacy policies for more information.
Managing Cookies
You can control or delete cookies through your browser settings. Most browsers allow you to:
- Block cookies
- Delete existing cookies
- Receive alerts before cookies are stored
Please note: disabling certain cookies may affect how our website functions.
7. Updates to This Policy
We may update this combined Privacy & Cookie Policy occasionally to reflect changes in technology, legal requirements, or our services. Any updates will be posted on this page.